Language as we know today evolved from primitive symbols (cave paintings) and evolved into the modern language of symbols knowns as the alphabet. For this assignment you will be challenged to seperate your formalized understanding of language and consider the design qualities of fonts as it applies to the principles of design.
Create six unique typography compositional studies, each reflecting one of the six principles of design. (See Design Terms Below)
Principles of Design: (composition)
1. Contrast: Visual principle in which differences in light, values, texture, color, ect..create
the illusion of depth within a two - or three - dimensional composition.
2. Rhythm: The visual progression of visual elements in a two-dimensional space; used to
achieve perceptual movement.
3. Pattern: The combination of lines, shapes, and/or colors in a consistent, orderly or
4. Unity: A repetition of units within a given frame which share a common denominator.
5. Balance: A state of equilibrium in which visual forces of equal strength pull in opposite
directions. There are three types of balance: symmetrical, asymmetrical and radial.
6. Emphasis: A principle of visual perception that uses the elements of design to accent
and direct visual attention.